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email marketing,email promotion,bulk email,mass email Since the early days of the Internet, email marketing has been identified as one of the fastest communication tool to broadcast any message. Despite SPAM laws in the United States, European Union and other countries, Internet users are still receiving unsolicited email everyday.

On January 1, 2004, the CAN-SPAM Act, went into effect in the US. This law puts specific requirements on senders of commercial email, including providing a valid physical postal address, honoring unsubscribe requests within a specific timeframe. The downside of the law is that it pre-empts stronger state laws and places enforcement in the hands of the FTC, state Attorney's General and ISPs.

As an online business owner, you may be tempted to send unsolicited emails. Our advise, do not do it! Email softwares like email harvesters, used to grab emails off online sources such as other websites, are frowned upon in general by the Internet community. To make a living online, a good brand name and reputation is essential to the success of your business.

Although we discourage SPAM, we do encourage contact management. This means that it is perfectly legal to send emails to users who have explicitly given permission to receive your emails. This can be achieved through a number of ways and we'll show you how but before we do that, let's take a look at some bulk email marketing software that is required.

Choosing a Bulk Email Marketing Software can be difficult as there are thousands of software vendors in the marketplace that provides such software for mass email advertising. Look out for softwares that allow you to send HTML bulk mail to your prospects or contacts. We'll be able to show you what to include and what NOT to include in your mass mailer.

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Now, all that needs to be done is to build up that email list! Question, what is the fastest way to build up a targetted email list? Traditional methods include networking sessions, seminars, conferences, trade shows, events, post cards, direct mail and even phone calls. Such direct approaches will get you results and nothing can replace the face to face interaction with other people.

In cyberspace, one can choose to pay to buy email lists but some come with a hefty price. There're also numerous Opt-in email list providers in the marketplace that you can subscribe to. These providers allow you to send emails to target groups with a price.

Whichever method mentioned above that you've decided to adopt, use it effectively to build your online mailing list. Still remember some of the direct website promotion techniques? Well, now there's a way to keep in touch with visitors generated from such activities.